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Valentine's with

The Objective brings together all of your favourite moments to create wrapping paper with a story to tell, using your photos from Facebook, Instagram and camera roll. sought to raise brand awareness and foster purchase consideration during this oft-crowded gifting occasion.

The Big Idea

We wanted to introduce and distinguish as the most quality, thoughtful and personalised wrapping paper option this Valentine's Day by collaborating with bloggers with impeccable taste who would be able to imbue meaning and elevate the paper to form part of the gift wrapped within. The paper was integrated into a narrative of what Valentine's Day means to each individual blogger with content shared across their social media channels and the brand's new Pinterest page.

The Result

During this crowded and commercial gifting occasion, placing the product in an authentic and understated context resonated - as evidenced by the blog and social reactions. Readers commented on the quality of the product and proved the concept that finding the perfect wrapping paper you have in mind is easier and more special when you can just personalise your own instead. Get in touch to discuss the blog reach, social media exposure, comments and sentiment, clicks and engagement in more detail.